LIGHTSUM’s Chowon Goes Full Mature Mode in OHTNYC Collab—Right Before Unit Single “Beautiful Pain” Drops Jan 15

LIGHTSUM’s Chowon Just Showed Up Completely Different

The jewelry lookbook hit socials and fans instantly clocked it: this isn’t “festival Chowon.” This is a clean, confident glow-up.

Chowon shared behind-the-scenes cuts from the OHTNYC campaign she modeled with fellow member Sangah. The styling is sharper. The mood is bolder. And the camera work makes it feel like a teaser, not just a photoshoot.

Smokey eyes. Leather. Zero hesitation. The poses are model-level, and the vibe is controlled—more expensive, more editorial, more grown.

The Timing Isn’t Random

Here’s why fans are connecting the dots: LIGHTSUM’s first unit is landing this month, and the lineup is Sangah, Chowon, and Juhyeon.

Their digital single is titled “Beautiful Pain”—a remake of BTOB’s track—and it’s scheduled for January 15, 6 PM (KST).

This lookbook doesn’t feel like “extra content.” It feels like the concept warming up in public.

The visual language matches comeback energy: high-contrast styling, confident eye contact, and jewelry shots designed to read as “statement,” not “accessory.” Even casual fans can tell something is shifting.

What This Unit Move Signals

LIGHTSUM has been building steadily—stages, covers, and consistency. But a unit is different. It’s focused. It’s intentional.

Three members. One emotional track. A polished brand collaboration running alongside the rollout. That’s not just “we’re back.” That’s “we’re defining a new lane.”

The Fan Reaction Is Loud for a Reason

People aren’t only praising visuals—they’re predicting the sound, the MV styling, the tone. Because this lookbook sets expectations.

It frames Chowon as a front-facing “concept carrier,” not just a member in a lineup. And it frames the unit as a serious chapter, not a side quest.

The lookbook is pretty, sure—but the real point is strategy. It’s a visual pivot that makes the comeback feel already in motion. If “Beautiful Pain” lands the emotion the title promises, this glow-up is going to make even more sense in hindsight.